Having run Paragon Implant Company with 260 employees prior to selling to Centerpulse/Zimmer, I wanted to avoid the whole sales force/opinion leader method of selling dental implants that accounts for about 50% of Nobel’s and Straumann’s overhead. I believe in the Dell philosophy of selling direct and will have a very intuitive web site that explains the features, benefits and advantages of my new designs by direct comparisons to the competitor’s products.
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